As part of their mission to help build a better internet, Cloudflare hosts Cloudflare Connect, a global annual event that features presentations from the executive team, demonstrations of upcoming products, customer panel discussions, and interviews with guest speakers on the future of internet security.

2019 represented Connect's largest global footprint to date, with a tentpole event in London, and auxiliary events in NYC, Austin, Bengaluru, and Manila. This was also the first year the name "Connect" was used - prior events were held under the name Internet Summit.

I was the design lead for all Cloudflare Connect events. The team was given the brief to create a visual system and corresponding assets that combined the event programming and the new Connect name, and account for the richness of the global customers and speakers that would be featured.

I conducted brainstorming and discovery sessions with the team, overseeing several rounds of concepts and refinement of the final visual system. From there, I directed the creative agency partner in the creation of all physical assets, designed all executive keynote presentations, oversaw the creation of custom animations, and illustrated all artwork for each event. I also worked with the corporate events team to design landing pages, social assets, and videos to promote Connect and create ongoing value with resource hubs from past events.

The inaugural Cloudflare Connect London sold out, bringing in 270+ attendees and leading to more than 20 enterprise prospects.